Follow these suggestions and watch your website climb the ranks to the top of the search engine results.
Quality content is the first whip of your search engine rankings, and there is no substitute for great content. Quality content created specifically for the intended user increases site traffic, which improves the authority and relevance of your site.
Identify a keyword phrase for each page. Think about how your reader can search for that specific page (with phrases like “Mechanical Engineering at Update Mill,” “Best Applied Physics Program” or “Update Mill Tech Grades”). Then repeat this sentence several times along the page, once or twice in the opening and closing paragraphs, and two to four times more in the remaining content.
Do not forget to use bold, italic, header tags and other emphasis labels to highlight keyword phrases, but do not overdo this.
Never you sacrifice a good writing for SEO. The best pages are written for the user, not for the search engine.
You have probably noticed that we feel very strongly about the content. Search engines, too. The continually updated content is seen as one of the best pointers of a site’s relevancy, so be sure to keep it steady and fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata or information about the content of your page. If you have a CMS site, the UMC web team will have pre-filled this data for you:
The title metadata is responsible for the page titles that appear at the top of a browser window. It’s the most important metadata on your page. For those with a CMS website, the web team has developed an automated system to create the meta title for each web page.
The description metadata is the textual description that a browser will use in its page search. Think of it as the window of your site – a concise and attractive description of what is contained within, with the aim of encouraging people to enter.
Keyword metadata is the search phrase that people write when they want to find your page. You will want to include a variety of phrases. However, it does not become greedy: if your list grows excessive, the browser may totally ignore the data. As a general rule, you are to keep it about 6-8 sentences with each sentence consisting of 1-4 words. A great example would be “degree of computer science.”
Focus on creating relative links within the text. Instead of having “click here” links, try to write the name of the destination. “Click here” has got no search engine value beyond the attached URL, while “Update Mill Tech Enterprise Program” is rich with keywords and will increase your search engine rankings as well as ranking the page you are linking to.
Always define your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial especially for those who use text browsers only.
These are just a few of the many methods to improve your search engine ranking. For more information, we recommend the following resources:
www.google.com/webmasters/tools- an excellent reference to understand the statistics of your Google site
Five (5) Killer Ways to Improve Your Site's Ranking (SEO)